Customer Relationship Management or CRM System has been developed to maintain customer records at a central location, which can be accessed by every employee. The main purpose of CRM is to keep records of customers in a centralized location, in which access to all departments will be such that it can be given to customers. CRM can study customer behavior their attitude towards the product, the consistency of the products sold etc. It will always help in Promoting Business making changes according to trends. This helps to streamline the functioning of different scenarios of the organization through the use of CRM Application. CRM Software Provides the Ability to Create, Assign & Manage Existing or New Customers Requests to a Business Enterprise. It also provides a kind of Support to the Employees Resulting in Overall Productivity and Work Efficiency.
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